Digital Marketing Course Details – Eligibility, Fee, Duration, Syllabus, Career Options, Jobs & Salary

Do you have a zeal to market any kind of website? Are you in search of How to get success in business via marketing techniques? Then, here is the best answer to all of your questions. Yes, after doing deep research we came to know that the world is rounded by the digital era and everything is operating via digital media. To accomplish all these works without anyone’s help, you have to go through with the course called Digital Marketing.

We have worked on Digital marketing course details for helping all enthusiastic Students and Marketing Employees. Find the complete information about digital marketing courses such as what is digital marketing course, course type, eligibility, Digital marketing course duration and fees, career options, jobs, institutes that offer digital marketing course, salary, DMCA certification details, etc. Get all details regarding Digital India Course from this page without any late.

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Digital Marketing Course Details

The following table contains the basic information about Digital Marketing Course contents. You will find a detailed explanation for each of your doubts in the below section of this page. So, check out this article and know all about the DMCA certification.

Course Digital Marketing
DMCA Full form Digital Marketing Certified Associate
Eligibility & Requirement Minimum Graduation
Duration 3 Months
Fee Offered Rs. 36,000
Course Type Certified Exam
Starting salary offered Rs. 12,000 to 15,000 per month
Advance Courses Advanced Web Analytics, Advanced SEO, Advanced Social Media
Employment opportunities Digital Marketing Manager, SEO Executive, Social Media Marketing Expert in Startups, Mid-level & MNC Companies

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What is Digital Marketing Course?

Digital marketing is the best & trending way of marketing nowadays. It is all about reaching customers via various digital channels like search engines, social media, email, and many more. Digital Marketing course content will make sure you master the art of online marketing by reaching your target audiences in a more powerful and accurate way through several digital channels, to impress and engage with them for converting them to customers. It helps you to develop and manage marketing techniques for your company website. You will be certified by DMCA certification after completing the digital marketing course. The DMCA full form is Digital Marketing Certified Associate. Interested candidates can also pursue Digital Marketing Diploma Course.

Eligibility for a Digital Marketing Course

  • Any minimum graduate students who had an interest in the digital marketing side can go for this digital marketing course content and can take a certified exam.
  • Candidates should get the required skills to begin a career in the digital marketing field.
  • If you want to eligible for the UG course in DMCA, you should clear 10+2 or equivalent from an acknowledged university or board.
  • For the candidates who are interested to do PG in Digital India course, must be a graduate and clear 10+2+3 from a recognized university.

Top Entrance Exams for Digital India Course

None of the individual entrance exams are directed for admission to Digital Marketing as it is termed under MBA and BBA. But here we have shared some of the major entrance exams one can look for admission to Digital Marketing/ BBA or MBA in Marketing are:

PG level exams UG level exams

Digital Marketing Course Duration and Fees

From this module, you will find the details of Digital marketing course duration and fees. This information will be useful for you to choose the correct institution and start your learning about the Digital India Course.

Digital Marketing Course Duration

DMCA certified course duration is three months. Digital Marketing Course Duration may also vary from 3 months to 6 months depends on your chosen online certification course or private institutes such as DigitalVidya, Uedmy, UpGrad, etc.

Fees for Digital Marketing Course

Digital marketing course fees can differ from one institute to another. In India, there are various institutes offers digital marketing courses after 12th. The estimated digital marketing course fee is about 35,000 rupees for DMCA certification.

If candidates are taking a digital marketing course as an academic program, there also fees that might be varied from one institute to another. Institutes will set up the course fees depending on the following factors:

  • Type of Institute (Government, Private, Aided, etc)
  • Location of the college
  • Status and Rating of the college

Well, Government colleges will charge low fees for digital marketing courses. Whereas private colleges charge average digital marketing course cost, which could be in the range of 60-100K per semester.

Digital Marketing Syllabus, Modules, Outline, Curriculum

Aspirants must have knowledge about what they would learn after opting for the digital marketing course. So, before getting enrolled in the course, candidates should aware of digital marketing syllabus and exam concepts. Hence, we have provided the following table for you to check the whole syllabus of a Digital Marketing Course. Have a look at the digital marketing course contents before you enroll in any of your chosen institute:

Digital Marketing Fundamentals

Marketing v/s Sales Marketing Mix and 4 Ps
What is Digital Marketing Inbound vs Outbound Marketing
Content Marketing Understanding Traffic
Understanding Leads Strategic Flow for Marketing Activities

Website Planning and Structure

Core Objective of Website and Flow One Page Website
Strategic Design of Home Page Strategic Design of Products & Services Page
SEO Overview Portfolio, Gallery and Contact Us Page
Call to Action (Real Engagement Happens) Designing Other Pages
Strategic Design of Pricing Page Google Analytics Tracking Code
Website Auditing Designing WordPress Website

Facebook Marketing Fundamentals

Profiles and Pages Business Categories
Creating Facebook Pages Page Info and Settings
Facebook Page Custom URL Invite Page Likes
Featured Video Pin Post and Highlights
Scheduling Posts Facebook Events
Reply and Message Facebook Insights Reports
Competitor’s Facebook Page Ban User on Facebook Page
Connect with Twitter

Facebook Ad Campaigns

Organic v/s Paid Defining Ad Objective
Performance Matrix Ad Components
Designing Creative Image Facebook Ad Structure
Setting Up Facebook Ad Account Create Ad – Targeting
Create Ad – Budgeting Page Promotion
Content and CTA Boosting Page Posts
Create Ad – Creative Video Promotion
Similar Ads and Audiences Tracking Pixels Code
Remarketing – Website Visitors Custom Audiences – Look-Alike
Custom Audience – Saved Group Managing and Editing Ads
Ad Reports and Ad Insights Billing and Account
Facebook Advance Strategies
Facebook Business Manager People, Pages, and Roles
Ad Accounts Configurations Ad Agencies and Assigning
Shared Login for FB Business A/c Power Editor
Email Targeting on Facebook Facebook Offers
CTA on Page Posts for Location

Google Adwords

Understanding Adwords Google Ad Types
Creating Ad Campaigns Pricing Models
Creating Text Ads Creating Ad Groups
PPC Cost Formula Bidding Strategy for CPC
Ad Page Rank Keywords Control
Adwords User Interface Remarketing Rules
PPC, CPM, CPA Bidding Strategy on Location/Schedule/Devices
Conversion Tracking Code Designing Image Ads
Creating Animated Ads Youtube Video Promotion
Remarketing Strategies Keyword Planning
Remarketing Tracking Code Linking Google Analytics
Designing Remarketing Images Shared Budget
GWD Software

YouTube Marketing

Video Flow Branding Watermark
Google Pages for YouTube Channel Verify Channel
Webmaster Tool Associated Website Linking
Custom Channel URL Channel ART/Links/Keywords
Featured Contents on Channel Channel Main Trailer
Uploading Videos Uploading Defaults
Channel Navigation CTA – Annotation
CTA – Extro Managing Messages
Redirect Traffic to Website Post Upload Enhancements
Live Broadcasting Managing Playlists
Managing Comments CTA – Cards for Mobile
Monetization with Adsense Paid Youtube Channel
Channel Analytics Real-Time Analytics

Google Plus for Business

G+ Pages Ranks Higher Google Plus Profile
Social Relevance to G+ in Adwords Google + Company Page
Adding Contact Links Utilizing +1 Button
Managing Circles Posting Contents
Google Hangouts Google Local Business
Sharing G+ Buttons on Website Hashtags and Mentions
Review and Testimonials G+ Mobile App

Integration with Website

LinkedIn, Twitter and Pinterest
Creating LinkedIn Account Updating Contact Information and Links
Designing Profile and Summary Managing Connections
Advance Searching Endorsements – Publishing and Receiving
Creating a LinkedIn Company Page Updating Products and Services
Creating Showcase Pages Engaging with Updates
Running Paid Campaigns Recruitment through LinkedIn
LinkedIn Groups LinkedIn Mobile App
Marketing on Twitter & Pinterest

Google Analytics and Webmaster Tool

Web Analytics Integrating with Website
Measurement Metric Accounts and Profiles
Analytics Reporting Sorting, Filter and Time Chart
Audience Segmentation Traffic and Behaviour Reports
Remarketing Audiences Goals and Conversion Reports
Developing Intelligence Report Google Webmaster Tool
Setting up Tool for SEO Adding and Managing Assets
Integrating Webmaster Tool Site Map and Site Links
Search Traffic and Links Google Indexing
Managing Crawl Errors Managing Security Issues

Search Engine Optimization

Understanding SEO SEO Keyword Planning
Meta Tags and Meta Description Website Content Optimization
Back Link Strategies Internal and External Links
Optimizing Site Structure Keywords in Blog and Articles
On-Page SEO Off-Page SEO
Local SEO Mobile SEO
eCommerce SEO Optimizing with Google Algorithms
Using the Webmaster Tool Measuring SEO Effectiveness

Institutes Offering DMCA Certificate Exam Course

  • IMRI – Internet and Mobile Research Institute
  • Digital Vidya
  • Learning Catalyst
  • Digital Academy in India
  • Edukart
  • Webnext Solutions

Specializations on Digital Marketing Course

  • Email Marketing
  • Search Engine Optimization (SEO)
  • Web Analytics
  • Mobile Marketing
  • Search Engine Marketing (SEM)
  • Inbound Marketing
  • Growth Hacking
  • Social Media Marketing (SMM)

Digital Marketing Career Options

It may be startup, mid-level or top MNCs, no matter whatever the size of the company, everyone are opting a digital marketing techniques to attract their customers. So, companies are starting online marketing or internet marketing methodologies for enhancing their branding. As there are various job opportunities for DMCA certified candidates. Below we have given a list of job designations that candidates can fit after taking a digital marketing courses.

Opportunities for Digital Marketing Certified Candidates

  • Content Marketing.
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Web Analytics.
  • Email Marketing.

In What Job Designations did DMCA Certificate Holder may fit?

  • SEO Executives.
  • Search Engine Marketers.
  • Social Media Marketing Experts/Specialists.
  • Content Writers.
  • Content Marketing Manager.
  • Digital Marketing Manager.
  • Inbound Marketing Manager.
  • Conversion Rate Optimizer.

Salary Details for Digital Marketing Certified Associate (DMCA)

By learning digital marketing courses, you can get more profits not only in India across the world because it is one of the most trending courses in the software industry. So, DMCA certification holders can get a huge salary in any of the designations.

Beginning Salaries offered for Digital Marketing Employees

The candidate who did their graduation and willing to search for the job in the digital marketing field will get the starting salary from the range of 10,000 to 15,000 INR. If you get experience in all modules of digital marketing course then you may get a 30-60 percent hike to the present salary.

Wages of DMCA Certificate Holder

Digital Marketing Certificate holder earnings will be about 90,000 to 1 lakh INR. According to their skills & experience, they may get more than a lakh per month. Besides, digital marketing candidates are getting an equal range of salaries compared to software candidates.

Digital Marketing Course Details

FAQs on Digital Marketing Course

1. What is Digital Marketing Course?

Digital Marketing Course is the best marketing technique where people perform different conceptual techniques like Search Engine Optimization, Search Engine Marketing, Email Marketing, Social Media Marketing, Inbound Marketing, Content Marketing, and Web Analytics to reach their branding to a target audience and convert them as customers.

2. What is the Full Form of DMCA?

DMCA Full Form is Digital Marketing Certified Associate.

3. What is SEO Course?

The SEO Course consists of having an introduction part of search engine optimization techniques for entrepreneurs, marketing managers and also for beginners.

4. Are you looking for Seo Course Details?

Some of the details like SEO Course duration and fees are like this:
SEO Course Duration– It depends on your grasping power, but mostly it takes around 1 to 1.5 months.
Online SEO Course Training Cost– Between $1,100 to S4,000 (it may differ)

5. Is Digital Marketing a good career?

Yes, it is a good career option as of now. Digital Marketing is rapidly increasing and growing career path. If more communication channels are available, the need for more digital marketing people is required.

6. What is the highest salary in digital marketing?

As per the survey report of 2017 data/web analytics, here are two of the highest paying Digital Marketing Jobs:
Information Architect: $113,000 to $152,000.
Big Data Analyst: $88,000 to $134,000.


Hoping that this article will help you to find all the answers for your doubts on the concept of Digital marketing course details like training cost, duration, career options, syllabus, etc. If you have any queries regarding SEO Course details or fees for a digital marketing course, drop a comment in the below comment box and we will surely get back to you with the best solutions for your queries. Hence, Visit our site or bookmark page for more updates on DMCA course details.

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