MCQ Questions on Marketing Mix: Below, You will find a list of Commerce MCQ Questions as per the latest prescribed syllabus. Ace up your preparation with the Objective Questions available on Marketing Mix and enhance your subject knowledge. Understand the concept clearly by consistently practicing the Multiple Choice Questions and score well in your exams.
MCQ Questions on Marketing Mix
1. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?
(a) Neil Borden
(b) Neilsen
(c) Philip Kotler
(d) Stephen Morse
Answer
Answer: (a)
2. This P is not a part of the 7Ps of marketing mix?
(a) Promotion
(b) Price
(c) People
(d) Purpose
Answer
Answer: (d)
3. It serves as the most common source of leads generation for any company
(a) Yellow pages
(b) Green pages
(c) White pages
(d) Blue pages
Answer
Answer: (a)
4. Marketing of product and service in which the offer itself is not intended to make any monetary profit is called
(a) Profit marketing
(b) Virtual marketing
(c) Digital marketing
(d) Non profit marketing
Answer
Answer: (d)
5. USP is defined as
(a) Unique selling price
(b) Unique sales preposition
(c) Unique selling proposition
(d) Unique strategy promotion
Answer
Answer: (c)
6. The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as
(a) Going-rate pricing
(b) Penetration pricing
(c) Value based pricing
(d) Skimming pricing
Answer
Answer: (b)
7. A reduction in price on purchase during a stated period of time is known as.
(a) Sale
(b) Discount
(c) Allowance
(d) None of these
Answer
Answer: (b)
8. Sensitivity of demand to change in price is known as
(a) Cost-plus price
(b) Break-even price
(c) Price elasticity
(d) Inelastic
Answer
Answer: (c)
9. Which among these is concerned with pricing policies for late entrants to a market.
(a) Market penetration
(b) Marketing research
(c) Market skimming
(d) Marketing skills
Answer
Answer: (a)
10. Which among these is not the nature and characteristic of a service.
(a) Intangibility
(b) Durability
(c) Variability
(d) Perishability
Answer
Answer: (b)