Question 1.
Where all do we see advertisements?
(a) Televisions
(b) newspapers
(c) magazines
(d) All of these
Answer
Answer: (d) All of these
Question 2.
Advertisements draw our attention towards
(a) products
(b) brands
(c) brand values
(d) all of them
Answer
Answer: (d) all of them
Question 3.
What does refer to the person for whom the goods have been made and who pays money to buy and use them?
(a) Producer
(b) Consumer
(c) Advertiser
(d) All of these
Answer
Answer: (b) Consumer
Question 4.
When a company takes masoor ki daal and puts it into a packet, it will need
(a) a special name (brand name)
(b) masoor ki daal
(c) top taste daal
(d) None of these
Answer
Answer: (a) a special name (brand name)
Question 5.
Who is confused because it really cannot be differentiated between top taste item and best taste item?
(a) Consumer
(b) Manufacturer
(c) Shopkeeper
(d) Dealer
Answer
Answer: (a) Consumer
Question 6.
What does refer to a thing or service that has been made for being sold in the market?
(a) Brand
(b) Brand value
(c) Product
(d) None of these
Answer
Answer: (c) Product
Question 7.
Who try to sell products through advertisements?
(a) Favourite film stars
(b) Cricket heroes
(c) Both (a) and (b)
(d) None of these
Answer
Answer: (c) Both (a) and (b)
Question 8.
What is the rate for 30 seconds advertisement on a major T.V. channel?
(a) one lac rupees
(b) 1.50 lac rupees
(c) 1.65 lac rupees
(d) 2.10 lac rupees
Answer
Answer: (c) 1.65 lac rupees
Question 9.
What is important to make people aware of a product?
(a) Production
(b) Market
(c) Advertisement
(d) All of these
Answer
Answer: (c) Advertisement
Question 10.
Producing and showing advertisements in the media is very
(a) cheap
(b) expensive
(c) excellent
(d) none of these
Answer
Answer: (b) expensive
Read More: Paragraph on favourite news channel
Match the contents of Column A with that of Column B:
| Column A | Column B |
| 1. Thing or Service | (a) Social advertising |
| 2. Who buys a product or service | (b) Commercial advertising |
| 3. Promote product or service | (c) Product |
| 4. Promote equality in society | (d) Consumer |
Answer
Answer:
| Column A | Column B |
| 1. Thing or Service | (c) Product |
| 2. Who buys a product or service | (d) Consumer |
| 3. Promote product or service | (b) Commercial advertising |
| 4. Promote equality in society | (a) Social advertising |
Fill in the blanks with appropriate words.
1. Advertisement helps building ………… name of products.
Answer
Answer: brand
2. Brand values are conveyed through the use of ………….. and …………..
Answer
Answer: visuals, words
3. ………….. advertisements are made by the government agencies to give social message.
Answer
Answer: Social
4. Branding means stamping a …………. with a name.
Answer
Answer: product
State whether the given statements are true or false.
1. Social advertisements have no message to convey.
Answer
Answer: False
2. Advertisements play a role in convincing people to buy a product.
Answer
Answer: True
3. Advertisements mostly focus on the lives of rich and famous.
Answer
Answer: True
4. Branded products cost less than the unbranded ones.
Answer
Answer: False